While utilizing the international market has its clear benefits, it also has barriers which has hindered many professionals wishing to broaden their business exposure, from entering the international market. Language barriers are perhaps one of the most prominent obstacles that impede these professionals, as they hinder communications between buyers and sellers from countries speaking different languages and ultimately prevent them from closing deals.
MedWOW, a rapidly growing used medical equipment marketplace, has realized the need for a global solution, and therefore developed a website, where users from around the world can buy or sell used medical equipment. The site was established with a goal of facilitating with international trade, and includes features and services intended to eliminate obstacles that industry professionals have faced thus far.
Perhaps one of MedWOW’s major advantages is its completely multilingual interface - the entire site was professionally translated and is available in four languages: English, Spanish, French and Russian. In addition, each listing on the site can be translated into all languages.
MedWOW has also developed a useful multilingual Questions and Answers feature, where users from different speaking countries can communicate with one another in their preferred language. A buyer can use this feature to ask a seller questions from list of professionally compiled questions that are specifically written for each device, or write his/her own question in the free-text question field. The seller then receives the questions, which have been automatically translated into his/her preferred language, and submits a response. The response is then retranslated into the buyer’s language and is sent to the buyer for review.
Another convenient feature for MedWOW’s international users is its currency convertor, which is updated on a daily basis, allowing them to view prices in their preferred currency, selected from a list of all international currencies.