Many professionals in the used medical equipment industry are actively using online marketplaces to expand their sale distribution channels. These marketplaces can be an excellent means of expanding sales; however, in order to successfully sell inventory online, sellers must know the difference between effective and ineffective listings.
If you go onto any online marketplace, you can quickly recognize which listings attract buyers and which don’t - chances are that you will only open up the postings of items which were created effectively and completely overlook all others. The same applies for used medical equipment postings - sellers that want to successfully sell their used medical equipment online, should be familiar with the parameters that set apart an effective listing from an ineffective one, because ultimately effective listings will increase opening rates and sales.
MedWOW.com - a leading global marketplace for buying and selling used medical equipment, is popular amongst medical equipment buyers because of the comprehensive information contained in the listings posted on the site. MedWOW advises sellers with the following posting tips to increase their sale rates on the site:
· Don’t just fill in the mandatory fields
The more information that your posting contains, the greater the chances are that buyers will look at it, and ultimately purchase it. If you have information available to complete the optional fields, it will only be in your best interest to include it when posting. By doing so, you will receive less inquiries requesting additional information about the item and more inquiries from buyers that are actually ready to buy.
· Include prices in your listings
Listings with prices have significantly higher opening rates. Buyers are often deterred from requesting prices from sellers, as it can slow down the process. Additionally, listings without prices can give the impression that the item is overpriced. If you are not sure what the price of your item should be, you may search for similar items posted on MedWOW and see the prices requested for items such as yours.
· Write an item description
Include as many details as possible, such as technical specifications. If possible, write a description in English, as well as in your local language, and include descriptions in any other language that you may know.
· Upload images
Postings with images have a significantly higher opening rate, and therefore have a greater likelihood of being sold on MedWOW. It is recommended that you upload pictures of the actual item and not pictures that you have downloaded from the Internet. Buyers are interested in viewing images that accurately represent the actual item that is being sold rather than a catalog picture.
· Agree to have inspections performed on your item
By agreeing to have inspections performed on your item, you are only increasing your credibility with buyers. Buyers feel more protected knowing that they can have an inspection performed on an item prior to purchasing it.
· Respond promptly to buyers’ requests
By responding promptly to buyers’ requests (e.g. questions, image requests, negotiation requests, quote requests), you will only increase your chances of selling to the buyer. If you put off responding to a buyer’s request, chances are that they will purchase the item from another seller.
· Promote your items
Request a promotion for your item(s) in the locations that you are interested in selling to, and MedWOW will send out a notification about your item(s) to thousands of registered and unregistered potential buyers.
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